400%
ROAS, up from 250%
Tirna Marketing · Marketing 1 on 1 · Since 2018
Ecommerce marketing
that grows profit,
not just traffic.
Paid media, email and conversion for DTC and B2B brands across North and Latin America. One senior operator on your account.
+$30k
Monthly email revenue
300%
Revenue per recipient
$1M+
Ad budget managed
Achieved at Imprint Plus · 2024–2025
What we run
Six disciplines.
One number that matters.
Take one, or take the whole funnel. Either way the founder builds it, with a three-month minimum so the work has time to compound.
01
Paid Media
Google, Meta and Amazon, run against break-even ROAS.
02
Email & Lifecycle
Flows that keep earning after the budget stops.
03
Conversion & CRO
More revenue from the traffic you already pay for.
04
Growth & Strategy
First click to repeat purchase, as a test queue.
05
CRM & Retention
Segmentation and scoring that raise lifetime value.
06
Training & Workshops
Google Ads, GA4 and Tag Manager, taught in-house.
Free tools · Nothing to sign up for
Three numbers worth knowing before you spend another dollar.
Pick a tool, move the sliders, read the answer in plain English.
Want the full breakdown?
A one-page PDF with your numbers, how they were worked out, and what to fix first.
One email. No list, no sequence.
The first 90 days
01
Diagnostic
Two weeks in your accounts. You get the real numbers.
02
Rebuild
Campaigns, tracking and the four email flows, rebuilt to margin.
03
Test
One decision a week, evidence attached.
04
Compound
Retention carries growth, so it stops depending on spend.
Client photo
In a client's words
We celebrated a 4:1 ROAS while barely breaking even. Milton found the real number in week one, and the email flows now cover our ad spend on their own.
Who you actually work with
Milton von Hesse
Eight years running growth for brands in Canada and Latin America. Marketing diploma from Douglas College, former university lecturer in digital analytics. He builds your campaigns himself, with no junior layer to hand off to.
8+
Years in growth
4
Platforms certified
2
Continents covered
Brands the founder has worked with
DTC · B2B · gaming · education · real estateRoles and engagements from Milton's career, in-house, agency-side and freelance. Not a Tirna Marketing client roster.
TREM Group
CURRENT ROLE
Paid media for luxury real estate agents in Miami Beach, on listings above $10M.
TREM Group
Imprint Plus
Imprint Plus
Paid Media · Email · CRO
Betsson Group
Betsson Group
Paid Media · Growth
Lilibet
Lilibet
Paid Media · CRO
Alarq Studio
Alarq Studio
CRO · Paid Media
NovaMedic
NovaMedic
Full audit · All services
Von Hesse Consultores
Von Hesse Consultores
Website development
Cumberland College
Cumberland College
Analytics · Training
Beyond Physiotherapy
Beyond Physiotherapy
Paid Media · Email
Systems Business Coach
Systems Business Coach
CRO · CRM
Straight answers
What does working together look like?
A two-week diagnostic, a rebuild of campaigns, tracking and email flows, then a weekly experiment queue, with the founder rather than an account manager.
See the six servicesWhat is a good ROAS?
At 70% margin you can profit at 2:1; at 25% you may need 6:1 to break even. Start from your margin, not the benchmark.
Read: the paid media guideWhich email flows earn most?
Abandoned cart, then browse, welcome and win-back, often 25 to 35% of email revenue with no extra ad spend.
Read: the ecommerce email guide