01
Diagnostic
Two weeks in your accounts. You get the real numbers.
Services · Tirna Marketing
Six ways to make the same traffic worth more.
For DTC and B2B brands alike. Buy one discipline or the whole funnel: the founder builds it either way, with a three-month minimum so the work has time to compound.
WhatsApp and calls in English or Spanish.
01
Paid Media
Google Shopping, Performance Max, Meta and Amazon Ads, structured around the ROAS your margins actually require.
Outcome
Spend that stops at the point it stops being profitable.
What is included
- Account and feed audit
- Campaign restructure
- Break-even ROAS targets
- Creative testing queue
- Budget pacing
- Weekly reporting
02
Email & Lifecycle
The four automations that carry most ecommerce email revenue, built properly once and then improved with data.
Outcome
Revenue that keeps arriving after the ad budget stops.
What is included
- Abandoned cart flow
- Browse abandonment
- Welcome series
- Win-back flow
- Segmentation
- Klaviyo or Mailchimp setup
03
Conversion & CRO
Product page and checkout work that raises revenue per visitor, so paid media has somewhere profitable to land.
Outcome
More revenue from traffic you are already paying for.
What is included
- Funnel analysis
- Product page tests
- Checkout friction audit
- Mobile UX review
- A/B test roadmap
- Analytics validation
04
Growth & Strategy
A full-funnel map from first click to repeat purchase, run as an ordered queue of experiments rather than a plan on a slide.
Outcome
One decision a week, each with evidence behind it.
What is included
- Funnel mapping
- Channel mix
- Offer and pricing tests
- Competitive review
- Forecasting
- Quarterly roadmap
05
CRM & Retention
Segmentation, scoring and sales alignment so the customers you already paid for buy again.
Outcome
Lifetime value that grows without new acquisition spend.
What is included
- CRM setup
- Lead scoring
- Lifecycle segments
- Loyalty design
- Sales alignment
- Churn analysis
06
Training & Workshops
In-house sessions for teams who want to run more of this themselves, taught by a former university lecturer.
Outcome
A team that reads its own numbers correctly.
What is included
- Google Ads training
- GA4 fundamentals
- Tag Manager setup
- Reporting workshops
- Team Q&A
- Recorded sessions
How every engagement runs
02
Rebuild
Campaigns, tracking and the four email flows, rebuilt to margin.
03
Test
One decision a week, evidence attached.
04
Compound
Retention carries growth, so it stops depending on spend.
Not sure which one you need?
Start with the number everything else is judged against, your break-even ROAS. The calculator on the homepage takes about twenty seconds.
Straight answers
Can I buy a single service, or is it all or nothing?
You can buy one discipline on its own. Most brands start with paid media or email, then add conversion work once the first channel is stable. There is a three-month minimum in every case, because nothing meaningful resolves in six weeks.
Do you work with B2B as well as DTC?
Yes. The mechanics differ, longer cycles, lead value instead of average order value, but the discipline is the same: work backwards from margin and measure against it.
Who actually does the work?
Milton von Hesse, the founder. There is no junior account layer. That is also why only a handful of brands are taken on at a time.
What happens in the first two weeks?
A diagnostic. Two weeks inside your accounts and analytics, ending in the real numbers: break-even ROAS, where revenue leaks, and what is being wasted.